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This book is the foundation for understanding the effects of psychology. Weather you are a poker player, sales person by snowballledger

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Yes!: 50 Scientifically Proven Ways to Be Persuasive

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Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein Ph.D., Steve J. Martin, Robert Cialdini Ph.D., Paperback

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Review of Influence: The Psychology of Persuasion by Robert B. Cialdini

Business Book Summary #1 - Influence by Robert Cialdini & Examples how Trump uses it