We believe in making denim that lasts a lifetime. Or even longer. Explore the Raw Denim Capsule Collection & G-Star RAW initiatives.
The Ultimate Guide to Raw Denim
The Denim Jeans Guide - Their History & How To Buy For Your Body Type
All You Need To Know About Raw Denim
Wear your denim till the end the newest G-Star sustainable denim campaign - Numéro Netherlands
UB201 3.5 years of wear, before and after their first wash. : r/rawdenim
Bob de Jong on LinkedIn: #deepfake
Making-of G-Star Raw - Wear Your Denim Till the End on Vimeo
Beginner's Guide to Buying Raw Denim Jeans, by Thomas Stege Bojer
Wear your denim till the end the newest G-Star sustainable denim campaign - Numéro Netherlands
Glamcult
G-Star Campaign Uses Epic Visual Poetry and Deepfake Tech to Land an Unconventional Message