According to Nielsen’s Gauge Report documenting viewership in July, more people were using streaming platforms than watching cable TV for the first time. NBC News’ Joshua Johnson is joined by Wall Street Journal reporter Joe Flint to discuss what's behind the success of streaming services and what their future looks like.
This is additional taxonomy that helps us with analytics
According to Nielsen’s Gauge Report documenting viewership in July, more people were using streaming platforms than watching cable TV for the first time. NBC News’ Joshua Johnson is joined by Wall Street Journal reporter Joe Flint to discuss what's behind the success of streaming services and what their future looks like.
In Historic First, Radio Beats Television Among 18–49-Year-Olds., Story
Streaming TV Viewing Time Continues Its Rise Over Cable - MNTN Research
Is Cable TV Dying? The Future of Traditional TV
It Finally Happened: CTV is More Popular than Linear - MNTN
Linear TV viewing sinks below 50% as streaming soars to new heights
Is Cable TV Dying? The Future of Traditional TV
Chart: Streaming Accounts for Nearly 40% of U.S. TV Consumption
Cable Vs. Streaming, What's the Real Difference? - Race Communications
Streaming overtakes cable and broadcast in TV viewership for first time : NPR
Nielsen: The Gauge Reveals Streaming Surpassed Cable for the First Time in July, Capturing its Largest Share of TV Viewing to Date
Streaming Viewership Finally Beats Cable, Signaling Another Paradigm Shift for Advertisers - MarketScale